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Let’s recap what we have learned thus far. You came across Burger King and instantly fell in love with their Whopper. You liked it so much that the Burger King logo made you salivate due to the anticipation that a Whopper would come. The Whopper, the Unconditioned Stimulus in this illustration, would elicit an Unconditioned Response in the form of salivation. After repeated associations between the Burger King logo, initially a Neutral Stimulus, and the Whopper, it became a C

Thus far, we have learned that in Classical Conditioning, the Neutral Stimulus always precedes the Unconditioned Stimulus, i.e., the bell rings first and then the food is presented. You might wonder if this is the only way conditioning can occur. After all, the bell is supposed to signal the arrival of the food, so it must precede it, how else will the association be effective? Well, not exactly. That’s where Backward Conditioning comes into the picture! While the NS precedin

Looks like you’ve just added another Whopper to your total tally (when have they ever disappointed?). But let’s take a moment to reflect on how you ended up there. Picture yourself strolling down the street when you spot the iconic Burger King logo out of the corner of your eye. Instantly, it signals that a Whopper is within reach. This logo acts as an Excitatory Stimulus , or CS+ . CS stands for Conditioned Stimulus  (the logo) while the “+” indicates the availability of the

Classical conditioning is demonstrably intuitive and practical, as we saw with the Burger King example earlier. But, to get it, you must understand the five key principles that make it work. Classical conditioning starts with Acquisition , the phase where the conditioned stimulus starts to trigger the conditioned response. Even though this learning occurs through strong and repeated associations, the conditioned response can be unlearned gradually through Extinction . Extinc

Picture this:  you're craving a delicious burger and decide to try Burger King for the first time on a friend's recommendation. Intrigued, you order their signature Whopper online. As soon as you open the box, your salivary glands kick in and you drool over the burger (who wouldn't?). It’s so good that it becomes your default burger of choice. But then, something curious happens. Simply, the Burger King logo gets your mouth watering. It’s like your brain has been conditioned